Secure Your Website With SSL Certificates And Maintenance From Semalt

In recent times, having an SSL certificate on your website has become a no-brainer. There are several advantages to it, with added site security and satisfying Google's search algorithm topping the list. However, the adoption rate for SSL certificates (that ensure HTTPS connections to your site) hasn't increased as much as the online security industry would like. There are hundreds of thousands of websites still operating via HTTP, giving all the more options for hackers and scammers to intercept online users, especially while they are making financial transactions. As an SEO services provider, we come across such sites every day.

In our research, one reason that we see being stated constantly is how cumbersome the whole SSL installation is. Add to that the inflated fee that some registrars charge along with the annual rise, and you get to see why SSL adoption hasn't risen much over the last 20 years.

What's a solution then?

Enter Semalt, one of the leading SEO solutions providers in the world. Much like our other products like FullSEO, the Dedicated SEO Dashboard, and WordPress and Chrome add-ons, we provider SSL certificate installation and maintenance service. With it, you don't have to worry about installation, renewal, or maintenance.

Everything is handled by our in-house online security experts who are well-versed with everything SSL.

Read on to find out more about SSL certificates and why Semalt is the perfect choice as a provider.

Short for Secure Sockets Layer, SSL is a system that encrypts all communication between a website and its users. So, when your users access your business website, the lack of an SSL certificate means they are connecting without any protection. This means all those connections can be intercepted by hackers who may be out to get financial or personal data.

An SSL certificate basically exists as a cover for all the communication between your website and your users. It encrypts those communication so that it's difficult for hackers to intercept and steal data. In other words, it turns all HTTP communication to HTTPS, with the 'S' standing for 'Secure' in Hyper Text Transfer Protocol Secure. In the last decade, SSL has become a critical element of web security, making it an essential part of each website.

Here are some of the advantages of having an SSL certificate:

Imagine a potential user landing on your ecommerce site. They explore your products and almost check out with some items, until they see the "unsecured site" symbol on their browser. This will make them think twice about their purchase, even making them bounce off in a worst-case scenario.

Such instances are way too common for sites that do not have an SSL certificate. The issue aggravates when a browser points it out either on the main body of the browser or on the address bar (as shown below).

 

Having a secure 'lock' symbol near your site's domain then reassures your customers about the security features of your site. This will not only safeguard their personal and financial data but also convince them to do business with you. Ecommerce sites without an SSL certificate are an anathema in the world of digital marketing.

Not only your site visitors but you can safeguard your own site data with an SSL certificate. HTTPS connections will ensure that your backend stays protected and is away from the reach of hackers. Sure, you may have to use other privacy tools to safeguard your data, but SSL certificate is the first, basic step in that direction.

This is why it is surprising to see that a lot of today's websites exist with a certificate. Even more so when you look at it from an organic search angle.

Since 2014, Google's algorithm sort of mandates an SSL certificate. Websites without it are seen as potentially malicious, thereby losing critical real estate on search. For example, assume that your non-HTTPS website competes with an equally good competitor website. This lack of an SSL certificate can influence your search rankings and put your competitor's pages above yours. This is not an ideal situation from an SEO standpoint.

It can have far-reaching and cascading effects on your overall SEO efforts. We always see businesses struggle to get back their search real estate due to SSL certificate issues. We then had to repair those sites and bring them back to glory.

Further, according to Google, having an SSL certificate ensures that your site is eligible to compete for the top 3 ranks and that traffic to your site is not obstructed by the search engine. How many times have you clicked on a search result on Google only to land on a warning page? A good number of times, right? We have too.

To prevent your website from being categorized as unsafe, get Semalt's SSL certificate service now.

With all these benefits, the next question that may come to your mind is this: how does Semalt's SSL service help and differ when compared to other providers?

For starters, we focus not just on installation but also on consultation and maintenance. SSL - being a complex theory - requires you to understand what type of certificate you need. Moreover, its installation isn't exactly a walk in the park. If you have multiple subdomains - including www and non-www versions - you will have to set it up accordingly. You will also need to redirect your non-preferred version to the preferred version so that that there's only a single main version - both for your visitors and search engine bots.

At Semalt, we take care of everything related to SSL installation and maintenance. We first consult you on the type and quality of SSL that you should get, followed by its installation and yearly renewal. And in the rare case you need additional help from us, you can reach out and we'll fix it for you.

Additionally, we also provide SSL services to ecommerce websites, corporate entities, and informational websites. We have a solution for you regardless of your site and business type.

The Semalt SSL service is available in three different plans:

Depending upon the plan that you choose, you get the following benefits from the service:

To get a detailed overview of what all you can get with our SSL plans, head to this page.

There's a lot to benefit from a small thing such as SSL certificate. Once you get it, you can reap the benefits forever as renewing the certificate is easier than the initial setup. If you are not sure how to proceed with SSL integration, reach out to us and get a free consultation. On the other hand, if you know what you want, simply head to our website and order an SSL plan directly. Request now.